The EU-China Comprehensive Strategic Partnership has grown from its original economic focus to include a vast array of bilateral and multilateral areas of cooperation. Despite this background, many leaders, media and general public in China still have limited knowledge and/or distorted (sometimes negative) views on the EU, which are often based on misperceptions. EU-China strategic relations are missing out on many opportunities and suffering from this situation. Therefore, a strong need has been identified to further explain EU policies and actions to Chinese counterparts and the wider public. In order to tackle this situation, the project will support the organization of a series of EU public lectures in China. These events will be included in the 40th anniversary celebrations of EU-China diplomatic ties - launched in May 2015 - providing the appropriate background to the objective of enhancing understanding and visibility of the EU while promoting the EU's values and interests. The Global objective is to promote better understanding of EU's policies, deepen the political, economic and cultural relationships of the EU with China and portrait the EU as a relevant strategic partner in areas covered under the EU-China Strategic Agenda for Cooperation 2020. The specific objective of this contract is the organisation of 10 public lectures with senior experts in China, in order to: a)encourage reflection and discussion among key target audiences on the EU's policies, its fundamental values, its external relations' agenda, and its priorities on bilateral relations; b) project more effectively to a wider public the positive image enjoyed by the EU in a broad range of sectors in China, so as to promote understanding, likeability and visibility of the EU, its guiding principles and values.